How To Build a Brand On X

Author

Abdulmalik Salawu
August 06, 2023

Reading time: 2 minutes

Twitter (𝕏) now has over 500M users.

That's 5000 Ohio stadiums all in one bird app (well technically it's X now so……you get the idea).

Which means there's endless possibilities for those that decide to take the leap of faith and create something for this crazy number of people.

But what does that mean for you?

Well, that's what today's deep dive will be about. The potential of X and how creators can use it.

A Deep-dive on Brand Building

February 2022, I made the decision to become a creator.

Back then, I was obsessed with knowing how big creators had people swarming their DMs and almost literally throwing money at them to buy their products and services.

Like seriously, how did they do it?

I'd consume books, podcasts, threads and Newsletters that had to do with audience building.

Little did I know that I was missing one key thing.

Build a brand. Not a following

It was a lot more than just audience building.

Anyone could build an audience nowadays even with crappy content with the help of click bait and paid retweets.

But is that enough to have an engaged following of people that trust you and your ideas?

Absolutely not

So what should you do instead?

How to Build a Brand From Scratch

1. Be curious

Sounds obvious right?

And yet, many still don't seem to get it.

Lean into your interests. The thing about building a brand is that people need to see that you genuinely care for something.

Do you love football? Create a blog and talk about football everyday.

Do you love playing video games? Become a streamer on twitch or YouTube.

This will make you automatically want to learn more about that topic or niche without it feeling like a chore.

Market research becomes entertainment for you.

2. Learn Copywriting

I tell this to my clients as well.

The greatest skill any creator can have is the skill to persuade others through text.

You're not just writing to people.

You're selling to them.

And it's not just products. You sell ideas, stories, inspiration and even skill

All through writing.

And of course. It will come in handy when you plan on writing your sales page.

So yeah. Learn Copywriting my friend.

And lastly.

3. Make Friends

It's easy to forget that it's nearly impossible to get any real work done on your own.

And so the obvious answer is to tag along with others.

How does this help your brand?

Accountability!!!

Now you don't have any excuse to slack off when others like you are winning.

Especially when they're in your circle.

This is exactly the type of boost you need to find your place in the creator economy and build the brand you'll be proud of.

And that's a wrap 🚀

Hopefully you learnt something about branding today.

Don't forget to subscribe to my Newsletter if you were sent this issue.

Till next Sunday

— Abdulmalik Salawu

P.S: When you're ready, there's one more way I can help you.

Book a free call with me to discuss all things branding and how I can help you build a monetizable brand on twitter

Reply

or to participate.